Ben Balter has a solid post on remote and async work, in which he makes the point that meetings are a point of escalation, not the starting point of a conversation:

A few minutes of reading or a few comments on an issue or Google Doc can often replace waiting days for mutual availability and a dedicated 30-minute block of time. In this sense, you can think of meetings as a point of escalation based on complexity, not as the default starting point for a workstream, initiative, or conversation.

Also see his excellent list of benefits of working asynchronously. Also also see Sisi Wei’s excellent guide on asynchronous participation in brainstorming, including this really great idea:

After the meeting, redesign that shared doc to become a worksheet for people participating on their own time. […]

The document should now read like it was designed for asynchronous participation to begin with. Instructions you may have given verbally – even helpful tips you realized and delivered impromptu – should now be captured as written instructions in the document.

No image posts today, but it’s a blockbuster edition of the link roundup this week! I hope you find something interesting in here…

1 → LinkedIn power users are turning to ghostwriters (Vox)

LinkedIn remains a complete mystery to me.

“It’s cliché, but it’s true that people want to work with people, people buy from people, people want to see the human side of who you are before they decide to work with you,” says Tara Horstmeyer, an Atlanta-based ghostwriter who offers packages for 12 LinkedIn posts for anywhere between $2,000 and $3,000.

2 → How the Great Recession paved the way for the influencer industry (Vox)

It’s worth reading this fascinating interview with a curious mind. Especially if you, like me, are “of a certain age” and feel like you just don’t get it…

Influencers are neither ‘a flash in the pan’ nor ‘a bubble about to burst,’ but indicators of a paradigm shift in the way we think about each other and ourselves.

3 → On Place (Alica Kennedy)

This is a lovely, rich essay on the difference between “destination” and “place” when we travel, how digital nomadism displaces locals, the pursuit of a “decent meal” abroad, and more.

Continued economic dependence upon tourism leads inevitably to brain drain, when a labor force no longer wishes to work only service jobs. What does ‘local’ as an experience mean when it’s not in service to those who are literally local?

4 → The Life I Refused to Surrender (The Free Press)

This short essay from Amanda Knox packs a huge punch and really got to me. All we have is now…

No matter how small, cruel, sad, and unfair this life was, it was my life. Mine to make meaning out of, mine to live to the best of my ability. There was no more waiting. There was only now.

5 → The Streaming Market Is Fundamentally Broken. It’s Time To Fix It. (Public Knowledge)

There is just so much wrong with the music streaming industry.

Artists aren’t allowed to see the deals that set their streaming payment rates; indie labels aren’t allowed to see the deals distributors cut with labels on their behalf . And in many cases, artists aren’t even allowed to compare notes and talk about their own contracts.

6 → People Started Buying Crocs During the Pandemic. They Can’t Stop. (NYT Gift Article)

I have no pithy comment for this one.

“I roll into the gym with my Crocs on and everything, and people ask, ‘Aren’t you going to change shoes?’” Mr. Ndugga said. “No, this is how I’m going to live life for now.”

7 → Free Bird (Substack)

A top-to-bottom excellent post about Twitter from Ed Zitron. Read the whole thing!

Twitter can create an incredible sense of both intellectual invincibility and vulnerability that can drive someone quite mad.

8 → The Counterintuitive Thing About Trust That Explains Why So Many Teams Have Issues With It (LinkedIn)

This is an insightful post on the leader qualities that really build trust. In short, it’s about showing that you really, truly care.

Studies indicate that conveying benevolence is much more likely to earn you trust than conveying how competent you are. […] That’s why all things being equal, a person who is charismatic and kind will gain more trust than a person who is seen has having good ability.

9 → The Dangers Of Highly Centralized AI (Medium)

I agree with this take from Clive. It’s like we’ve learned nothing from social media.

The field of large language models is becoming dangerously centralized. A huge amount of power resides in the hands of a tiny number of firms.

10 → The Stories That Bind Us (NYT Gift Link)

This is a wonderful essay about the things that ensure happy and enduring families.

The bottom line: if you want a happier family, create, refine and retell the story of your family’s positive moments and your ability to bounce back from the difficult ones. That act alone may increase the odds that your family will thrive for many generations to come.

I recently had the opportunity to talk with Blake Thorne on The LaunchNotes Podcast. I think I’m a little rusty with the speaking thing, but I did have a lot of fun here. We covered a bunch of topics, including how people got into product management before Inspired was published, how to enable autonomy and ownership in product teams, the value of writing and publishing what you learn, and also somehow… my favorite kettle. Give it a listen if you’re into that sort of thing!

The World Nature Photography Awards 2022 winners have been announced.

What Does Workplace TikTok Look Like During Layoffs? It Gets Weird. Always Be Contenting, I guess. “It’s uncanny to watch clips of boisterous lunch buffets next to teary videos about being exiled from them—sometimes from the very same creators just months apart. You come to see how workday and layoff TikToks are mutually intelligible, odd sides of the same coin. No matter what happens, they say, workers will post through it. Work will be forged into content, no matter what.” (NYT gift link)

How to Take Back Control of What You Read on the Internet. Even The Atlantic is getting in on the RSS love! Could 2023 really, actually be the year? “But despite the syndication format’s cult following, most internet users have never heard of it. That’s unfortunate, because RSS provides everyday internet users with an easy way to organize all of their online-content consumption in one place, curated by the user, not an algorithm.”

I doubled-down on RSS. More RSS content! Here are a lot of words about the good and the bad of it. And some interesting observations too… “If you judge someone solely from the content they blog about, most folk will seem stodgy and humorless. I’m painfully aware that I’m no exception. The problem is that if you position yourself as irreverent, you’re likely to be dismissed.”

How The Last of Us re-created a 2003 arcade with the help of true enthusiasts. This article is so great. “We’re stupidly proud of this. All of it. We knew that anything less wouldn’t cut it and we’re nothing shy of grateful that HBO and the rest of the production encouraged us to go to these lengths.”

How the ring got good. A wonderful reflection on how Tolkien stumbled his way to what became Lord of the Rings. There’s some strong words of encouragement for all of us: “If Tolkien can find his way to the One Ring in the middle of the fifth draft, so can I, and so can you.”

De La Soul Is Streaming. A very important public service announcement on where you should start listening.

Cassettes Are Making a Comeback, But Can Production Keep Up? “After music cassettes died in the late ’90s, National Audio kept busy with cassettes for instructional materials, spoken-word bibles and Library of Congress work until indie bands and labels came calling as early as 2006. ‘Suddenly, we were back in business,’ Stepp says.” I love that story. [billboard.com]

Things I Do Not Like Hearing. I appreciate a well-written personal grievances post. This one—about phrases the author doesn’t like—is bound to become a classic of the genre. “I have never read the words ‘friendly reminder’ and not imagined that person seething, incandescent, smoke blowing out of their ears like a hot kettle, just absolutely furious. I simply don’t believe you. I do not think that you think we are friends or that this interaction is friendly. If you want to fight, we can fight.” [holapapi.substack.com]

Engagement, Attention, Shining a Light. This is a great writing goal: “My goal is for my writing to engage readers on a ‘shared inquiry’ level, where whatever I am saying is not viewed as a declaration that demands agreement, but an exploration attempting to illuminate the subject at hand in a way that encourages the reader to go exploring with a light of their own.” [biblioracle.substack.com]

A library of words. I bet you didn’t think you’d want to read about the real purpose of a Thesaurus today, but you’re going to have to trust me. This post is fantastic. “The purpose of an ordinary Dictionary is to simply explain the meaning of the words. After you look up the word, you are given the idea the word is supposed to convey. The Thesaurus is supposed to work in the opposite direction: you start with an idea, and then you find the words to express it. A dictionary turns words into ideas and a thesaurus turns ideas into words.” [austinkleon.substack.com]

SF’s Market Street Subway Is Running on Floppy Disks. This is quite something. “SFMTA is hardly unique in using them, however. As recently as 2020, British Airways was loading avionics software onto 747s via floppy disk.” I also love that they felt the need to include a photo of a floppy disk in the article. [sfstandard.com]

Latex, severed legs and fake erections: why is a whole new generation obsessed with DVD menus? This is a wonderful homage to the lost art of DVD menus. “Some turn-of-the-century landing pages were so imaginative they cut through into popular consciousness: 2003’s House of 1,000 Corpses featured a murderous clown directly addressing (and mocking) the viewer, while the Harry Potter DVD let viewers choose a wand, cast spells, and solve puzzles to access deleted scenes.” [theguardian.com]

An Imperfect List of Books Like “Tomorrow and Tomorrow and Tomorrow”. This is my favorite book I’ve read in a long time. Good list of others to try. [bookriot.com]

I love this post on the personal brand paradox by Debbie Millman:

But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project ourselves to be. Imagine if we could design a way to share who we are without shame or hubris.

Tracy Durnell builds on this:

I’m more interested in following people as people — while I might have been drawn to certain blogs in the past because of the topic, the reason I keep reading many of them is having gotten to know the writer.

Those two posts articulate why I’ve decided to relax a little bit on the blog this year. For too long I didn’t really post here any more because it was so hard to get over my own self-imposed “this is worthy of a post” line. But these days I’m so much less interested in “building a brand” than I am in just… having fun and, well, being a person. So I am sharing things I find interesting, I am publishing unfinished thoughts alongside the deeply-researched posts. And I am slowly getting comfortable with posting more personal things as well (like yesterday’s LotR post).

I know this is the year of saying “this is the year of the personal blog” so I’m sure you’re pretty tired of hearing it from yet another person. But seriously, consider it. Consider thinking out loud and sharing those thoughts on a place that you own. Plant that digital garden—it might just give you life.