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Hello

I’m a product leader with over 20 years of experience in B2C, B2B, and platform products, from pre-product/market fit through hyper-growth to enterprise scaling. I’m most useful on complex infrastructure and platform problems where the work has to serve both internal teams and end customers.

I lead with strategic context, not feature mandates. I give teams clear goals and trust them to figure out the best path. Outcomes over outputs, collaboration over consensus, and calm over chaos.

I write and think publicly about AI-assisted product work. I built an open-source AI workflow for product management and run internal training on how to use AI tools effectively. More at elezea.com/ai.

Email • LinkedIn • Manager README • My Product Philosophy • Side Projects

How I work

The areas where I add the most value:

  • Product & growth leadership: team building, coaching, strategy and planning, ethical revenue growth.
  • Product management: vision, opportunity selection, execution systems (my book), and advanced AI-assisted product work.
  • Team topologies & process design: partnering with engineering to match structure to culture.
  • UX research & design: ethnography, testing, content strategy, and rapid prototyping.

Experience

Cloudflare (Apr 2024 – Present)

Senior Director, Product Management (Apr 2026 – Present)

Leading product for the Data Platform team and, since May 2026, the Observability Platform team.

Data Platform owns Cloudflare’s customer-facing data products (Logpush, GraphQL Analytics, Audit Logs, and the pipeline behind them), processing hundreds of millions of events per second. It also runs Town Lake, a self-serve analytics platform that gives internal teams product intelligence and behavioral insights without relying on third-party tooling.

Observability Platform formed in May 2026 and brings Workers Observability, Log Explorer, and Observatory together. The job is to turn Cloudflare’s view of customer traffic into something customers can use: see what’s happening in our dashboard, export it to whatever observability stack they already have, and act on it through automated recommendations. I organized and facilitated the June 2026 onsite that set that strategy and the team architecture behind it, and shaped the reorg that followed in September.

Since August 2026 I own the revenue target for the observability product area, the only product area in Cloudflare’s Platform org with one. I lead the growth strategy to hit it: combining Log Explorer and Workers Observability into one product with one SKU, and opening Logpush to self-serve pay-as-you-go.

I was the portfolio lead for Cloudflare’s Birthday Week 2026 observability launch, eight updates across four PM teams that bring logs, traces, analytics, alerts, dashboards, SQL querying, and telemetry export into one platform with one pricing model. It includes Cloudflare Traces, a unified SQL API that agents can use through Cloudflare’s MCP server, 30 days of analytics on every plan, and Logpush for Free, Pro, and Business customers.

Heavily focused on driving the team toward advanced AI-assisted product work: agentic workflows, deep tool integration, and a higher bar for what a PM can accomplish in a week. I am hands-on (writing code, building MCP servers, and shipping internal tooling) so I stay current on a field that’s changing weekly. I bring what I learn back to the team in the form of docs and training. I also hired two interns in 2026 and coached my PMs on managing them.

Director, Product Management (Apr 2024 – Mar 2026)

Led product for the Data Platform and Developer Tooling (DevTools) teams at Cloudflare.

Data Platform is responsible for processing hundreds of millions of events per second. I facilitated creating the product strategy (reliability, usability, integrity, security) that drives prioritization across Logs, Analytics, Audit Logs, and the data pipeline.

When the Audit Logs v2 pipeline’s archiver kept getting stuck, I ran the discussion and set the decision criteria for moving it to ClickHouse. We accepted a later launch because a compliance product can’t silently lose data. Audit Logs v2 went GA in March 2026 with every SLO green.

DevTools owned the internal developer experience: build systems, CI/CD, source control, and AI-assisted development. The team had no product function before I joined it. I built the strategy, OKRs, and roadmap with Engineering counterparts.

I covered Engineering Director responsibilities for nine months in 2025 while the engineering leader was on leave, and promoted one of my PMs to Senior PM, building the case and defending it through every review stage.

AI-related work:

  • Built MCP servers connecting AI agents to internal data (Wiki, GitLab, Jira, Backstage, GraphQL)
  • Built a personal “AI second brain” for product management (git repo + MCP servers + automated workflows) and published the approach publicly (see elezea.com/ai/)
  • Packaged the PM agent toolkit as an internal repo with built-in training so other PMs can clone and run the same workflows
  • Ran training sessions, wrote a 5-part internal wiki guide, and published a blog series and open-source prompt library (see product-ai-public)

Director of Product – PagerDuty (Nov 2023 – Mar 2024)

After PagerDuty acquired Jeli, I worked across business units on the strategy and roadmap for bringing Jeli’s post-incident review into the PagerDuty Operations Cloud, supporting the product team that built it.

  • The team released the first integrated version in Q1 2024, about four months after the deal closed.

Head of Product – Jeli.io (Aug 2023 – Nov 2023)

Reporting to the founder and CEO at a company of about 20 people, I owned product strategy across three pillars (Incident Response, Incident Analysis, and Cross-incident Insights). The role also covered growth and marketing work, and setting up the engineering planning process.

  • Created the product strategy and a Now/Next/Later roadmap that the whole company adopted.
  • Designed how the product teams were organized and planned their work.
  • Launched onboarding improvements aimed at activation and retention, plus content marketing and webinars on incident analysis.

Postmark (Wildbit, then ActiveCampaign) (Apr 2016 – Aug 2023)

Joined as Wildbit’s first product manager and grew into General Manager of Postmark. Over those seven years we helped grow Postmark from $1.7M ARR to over $12M, with over 23,000 paying customers and an NPS of 78. Along the way I led the 22-month Message Streams project that added bulk email sending alongside transactional email and opened Postmark to the bulk-email market.

General Manager, Postmark (ActiveCampaign) (Oct 2022 – Aug 2023)

  • Member of ActiveCampaign’s Senior Leadership Team, accountable for Postmark’s growth, business metrics, and operations, with about 20 people across Product, Design, Marketing, Customer Success, Sales, and Ops.

Head of Product, Postmark (ActiveCampaign) (Apr 2022 – Oct 2022)

  • Led the cross-functional team that moved Postmark into ActiveCampaign after the April 2022 acquisition, including the Postmark app for ActiveCampaign.

Head of Product, Wildbit (Jan 2020 – Apr 2022)

  • Developed and coached the product and design team as part of Wildbit’s Executive Leadership Team.
  • Built Postmark’s planning approach for an empowered team, written up in There’s more to life than OKRs.

Principal Product Manager, Wildbit (Apr 2016 – Dec 2019)

  • Set up the product function and facilitated Postmark’s first product strategy.
  • Led the move from credits-based pricing to monthly plans and tiers, a more profitable and sustainable model.

Earlier career – Product & UX leadership

Director of Product Design at Jive Software, Director of Product at HealthSparq, Director of User Experience at Flow Interactive, Head of Product and User Experience Design at kalahari.com, Senior Product Manager at Yola, Senior Manager of Product Health and Strategy (after several years in UX research) at eBay, and Research Analyst at Survey.com. The work covered mobile apps, health-tech, agency UX, e-commerce, SMB site building, and large-scale research. Common thread: data-driven product strategy that unlocks growth.

Education

PhD in Internet Marketing from Curtin University, and an M.Sc. (Information Sciences) and BEng (Industrial) from Stellenbosch University.