Menu
Search

Hello

I’m a product leader with 21+ years of experience in B2C, B2B, and platform products, from pre-product/market fit through hyper-growth to sales-led enterprise. I’m most useful on complex infrastructure and platform problems where the work has to serve both internal teams and end customers.

I lead with strategic context, not feature mandates. I give teams clear goals and trust them to figure out the best path. Outcomes over outputs, collaboration over consensus, and calm over chaos.

I write and think publicly about AI-assisted product work. I built an open-source AI workflow for product management and run internal training on how to use AI tools effectively. More at elezea.com/how-i-ai.

Email • LinkedIn • Manager README • My Product Philosophy • Side Projects

How I work

The areas where I add the most value:

  • Product & growth leadership: team building, coaching, strategy and planning, ethical revenue growth.
  • Product management: vision, opportunity selection, execution systems (my book), and advanced AI-assisted product work.
  • Team topologies & process design: partnering with engineering to match structure to culture.
  • UX research & design: ethnography, testing, content strategy, and rapid prototyping.

Experience

Key blog posts about my work → See Best of Elezea.

Cloudflare (Apr 2024 – Present)

Sr. Director of Product – Data Platform and Product Analytics (Apr 2026 – Present)

Leading product for the Data Platform and Product Analytics teams at Cloudflare.

Data Platform runs the largest ClickHouse deployment in the world by throughput. Product Analytics is a self-serve analytics platform for internal teams, providing product intelligence and behavioral insights without reliance on third-party tooling.

Heavily focused on driving the team toward advanced AI-assisted product work: agentic workflows, deep tool integration, and a higher bar for what a PM can ship in a week. I am hands-on (writing code, building MCP servers, and shipping internal tooling) so I stay current on a field that’s changing weekly. I bring what I learn back to the team in the form of docs and training.

Director of Product – Data Platform and Developer Tooling (Apr 2024 – Mar 2026)

Leading product for the Data Platform and Developer Tooling (DevTools) teams at Cloudflare.

Data Platform is responsible for processing hundreds of millions of events per second. I facilitated creating the product strategy (reliability, usability, integrity, security) that drives prioritization across Logs, Analytics, Audit Logs, and the data pipeline.

DevTools owns the internal developer experience: build systems, CI/CD, source control, and AI-assisted development. The team had no product function before I joined it. I built the strategy, OKRs, and roadmap with Engineering counterparts.

AI-related work:

  • Built MCP servers connecting AI agents to internal data (Wiki, GitLab, Jira, Backstage, GraphQL)
  • Built a personal “AI second brain” for product management (git repo + MCP servers + automated workflows) and published the approach publicly (see elezea.com/how-i-ai/)
  • Packaged the PM agent toolkit as an internal repo with built-in training so other PMs can clone and run the same workflows
  • Ran training sessions, wrote a 5-part internal wiki guide, and published a blog series and open-source prompt library (see product-ai-public)

Director of Product – PagerDuty (Nov 2023 – Mar 2024)

Post-acquisition product lead for weaving Jeli’s incident-analysis workflow into the PagerDuty Operations Cloud, coordinating engineering, sales, and GTM teams.

  • Post-acquisition PM lead for Jeli integration.
  • Launched unified incident-review flow four months after deal close (Q1 2024).

Head of Product – Jeli.io (Aug 2023 – Nov 2023)

Owned strategy and growth for three pillars—Incident Response, Incident Analysis, Cross-incident Insights—while readying the company for acquisition.

  • Defined overall product strategy and Now/Next/Later roadmap adopted company-wide.
  • Onboarding revamp to increase activation and retention.

GM & Head of Product – Postmark (Apr 2016 – Aug 2023)

Joined as first PM, grew into GM leading Product, Design, Marketing, Sales, Success & Ops (~20 people). Kept NPS 78 while 7× scaling ARR.

  • Scaled ARR 7× to $12 M and maintained NPS 78.
  • Led shift from credits to SaaS tiers, boosting LTV 32 %.

Earlier career – Product & UX leadership

Director-level roles at Jive Software, HealthSparq, Flow Interactive, kalahari.com, Yola, and eBay—covering mobile apps, health-tech, agency UX, e-commerce, SMB site building, and large-scale research. Common thread: data-driven product strategy that unlocks growth.