What is more difficult to understand is why they are doing it. Maybe it’s a personal vendetta because of the failed acquisition talks? I just don’t see the business reason for this. Here’s why I think Facebook should forget about Twitter and focus on making its own platform great:
Different target markets
It is well known that Twitter skews heavily towards younger tech-savvy users, with the rest of the population finding it hard to see the point. Facebook, on the other hand, is increasingly being used by an older demographic. The fastest growing demographic on Facebook is women over 55.
Why is all this important? Because regardless of what Facebook wants to be, the demographic that is settling in on the site for the long haul is different from the Twitter user base — and they have totally different needs and behaviors. At this point, Facebook is too established as a brand to be able to force their product onto the target market they want. And why would they even want to? They have access to a much larger user base than Twitter. Which brings me to my next point…