I recently realized that you don’t hear the word “globalization” all that often any more. And I think it’s because globalization has moved from being a buzz word to a reality that is just part of the way we do business now, making it unnecessary to give it a fancy name. As we become more comfortable with managing companies and projects across multiple locations, it’s easy to assume that geography does not matter any more. And certainly the technology is there to support the around-the-clock collaboration that is so valuable when you work across time zones. With cloud computing now a reality, and plenty of collaboration applications to choose from, working together has never been more efficient.
But I believe geography does still matter, and can result in decreased efficiency if not managed correctly. The difficulty with working across multiple locations is not technology limitations, it’s human nature. We tend to not trust what we can’t see, and that’s a problem if developers, product managers, and marketing folks sit in different offices and different time zones. Once different work philosophies come out and you’re not able to talk about it, things can escalate out of control and make for really bad relationships if conversations happen intra-office but not inter-office.
This is not an insurmountable problem though. Here are some things I believe can help distributed teams run smoothly. Please also add your tips and ideas in the comments section!