I’m a words person from a UX background so I am deeply invested in how products communicate with users. This is a great article about how we should use AI to help with our content and not make it worse…
As AI takes on more of the work of generating language, the question is no longer whether machines can sound human enough. It’s whether those conversations earn trust, accurately set expectations, and reflect our human values. That gap is exactly where content design lives. With our deep expertise in applied linguistics, humanities, language systems, and behavioral economics, we are equipped to be the connective tissue between technical capability and the human experience.
I think the reduction of strong content people in organizations because “AI can just do the writing” is something we’ll regret even sooner than reducing software developers. Words, (I’m so sorry for the cliché), matter.