I really enjoyed Heart-Centered Innovation — a short, from-the-heart essay by Sari Harrison. She talks about how hard it is to see problems from a neutral point of view:
Most people have a center from which they see the problems around them. A sun that everything revolves around. This leaves it up to the person who has the problem to do a lot of filtering among solutions, often with no way of knowing which option is best.
What if we didn’t do that? Instead, looking at all possibilities for generating the outcome we are hoping for?
It’s a good reminder about the value of getting out of our own heads, and into those of our customers to make sure we understand problems and use cases from their point of view.