Instead of “intuitive”, aim for UIs that are familiar, legible, and evident

John Pavlus wrote a great piece about the phrase “intuitive interfaces”, and comes to the following conclusion in I’m Boycotting “Intuitive” Interfaces:

I think what we all want from technology are interfaces and interactions that feel familiar, legible, and evident. They should teach us in ways we would like to learn, and speak to us in a way we can understand. This doesn’t mean that technology ought never to surprise or challenge us. But desperately seeking “intuitive” feels, to me, like a kind of techno-animism. Interfaces aren’t magic, and we don’t really want them to be. To borrow from Timo Arnall: interfaces are culture. And like any pieces of culture, what they ought to do is simple: they ought to connect.