I’ve seen Anshu Sharma’s Why Big Companies Keep Failing: The Stack Fallacy come up in my feeds a bunch of times over the last couple of days. I personally found the writing quite confusing, and had to read it several times to figure out what he was trying to say. I even drew a picture to help me.

If I understand the argument correctly, Anshu is saying that wherever your core business is in the technology stack, it’s easier to expand your market by going down the stack than up. Like so:

This is obviously an oversimplification and leaves a lot of things out, but it was just a way for me to make sense of the article. That said, it’s this part in particular that stood out for me:

The bottleneck for success often is not knowledge of the tools, but lack of understanding of the customer needs. Database engineers know almost nothing about what supply chain software customers want or need. They can hire for that, but it is not a core competency.

The reason for this is that you are yourself a natural customer of the lower layers. Apple knew what it wanted from an ideal future microprocessor. It did not have the skills necessary to build it, but the customer needs were well understood. Technical skills can be bought/acquired, whereas it is very hard to buy a deep understanding of market needs.

In other words, it’s easier for Apple to take on Intel than it is for Apple to take on Facebook. Likewise, it’s easier for Amazon (AWS) to take on hardware manufacturers than it is for them to take on Salesforce. And the reason for this is that most companies understand the customer needs of the components their core business is built out of, but they don’t understand the customer needs of the businesses that other companies build using their components.

Update: This tweet from Peter Matthaei is a much better summary than the one I came up with:

.@RianVDM If your company uses something, it’s down the stack; anything that companies can build with your stuff is up the stack.

— Peter Matthaei (@mobivangelist) January 20, 2016

It’s an interesting theory, especially if you consider the logical conclusion that apps and services like Facebook and Salesforce (etc.) are at the top of the stack, and everyone not originally in the software business is going to have a really difficult time competing with them. I’d be curious to hear what others think of this…

Princess Ojiaku summarizes some recent research on Why sad songs can be feel-good and noise music can be nice:

Sad music might make people feel vicarious unpleasant emotions, found a study published last year in Frontiers in Psychology. But this experience can ultimately be pleasurable because it allows a negative emotion to exist indirectly, and at a safe distance. Instead of feeling the depths of despair, people can feel nostalgia for a time when they were in a similar emotional state: a non-threatening way to remember a sadness.

I guess this is the reason we love to immerse ourselves in all kinds of books and stories as well. It’s a safe way to experience unsafe things. Or, as C.S. Lewis put it, “We read to know we are not alone.”

Sarah Kessler sets out to treat an unproved disorder with an unproven form of therapy, and lived to tell the tale. From What I Learned In 12 Weeks Of Therapy For Social Media Addiction, about using online chat therapy provider Talkspace:

Though everyone says they’re addicted, [Roni Frank, co-founder of Talkspace] says, they aren’t necessarily motivated to solve the problem. She compares it to cigarettes. “In the early years, people were smoking like crazy,” she says, “and at some point, everybody started to be aware of how harmful it is. I think the same thing will happen with social media, and how it is basically promoting poor mental health.”

Social media therapy is not the only aspect of Talkspace that has yet to be fully embraced by the mainstream. The idea that therapeutic help can come from an app, in general, has been met with some skepticism. “Developing a relationship with your patients in online therapies can be a problem, because you can’t see emotional cues,” Madalina Sucala, a clinical psychologist at the Icahn School of Medicine at Mount Sinai who has researched how clinicians feel about e-therapy, told The Verge, “and sometimes you can’t convey empathy.”

Filing this in my ever-growing “what a time to be alive” category.

Courtney Martin’s essay on The Reductive Seduction of Other People’s Problems really got to me. She makes the case that instead of traveling all over the world to solve social problems in other countries, we should focus on the problems at home:

The reductive seduction of other people’s problems is dangerous for the people whose problems you’ve avoided. While thousands of the country’s best and brightest flock to far-flung places to ease unfamiliar suffering and tackle foreign dysfunction, we’ve got plenty of domestic need. […]

I think there is tremendous need and opportunity in the U.S. that goes unaddressed. There’s a social dimension to this: the “likes” one gets for being an international do-gooder might be greater than for, say, working on homelessness in Indianapolis. One seems glamorous, while the other reminds people of what they neglect while walking to work.

Her proposal is worth considering:

There’s a better way. For all of us. Resist the reductive seduction of other people’s problems and, instead, fall in love with the longer-term prospect of staying home and facing systemic complexity head on. Or go if you must, but stay long enough, listen hard enough so that “other people” become real people. But, be warned, they may not seem so easy to “save.”

I was lucky enough to see Sha Hwang‘s brilliant closing keynote at UX Burlington 2015 about his work on Healthcare.gov. So I was excited to see that Sha just posted a recent talk he did called Digital Materiality, a short reflection on gifs and gif culture:

gifs are a dumb, limited file format, and in the end this is why they are 
important: they do not belong to anyone. because of their constraints they become a design material, to be played with, challenged, and explored.

Needless to say, there are some really good gifs in that talk…