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The Trap of Tying Your Identity to Your Job Title

Elena Verna makes some really great points in her post on The Trap of Tying Your Identity to Your Job Title. If you are struggling with questions around title and importance and what it all means, this one is for you. This point on external expectations particularly stood out for me:

Perhaps most concerning is the inclination to make career decisions based on perceived market expectations rather than personal happiness and well-being. This mindset propels individuals down a path not of their choosing, driven by the desire to conform to societal benchmarks of success rather than pursuing what genuinely brings joy and satisfaction.

What is strategy—explained with a useful puzzle metaphor

This is about content marketing but Fio’s post What is strategy—explained with a useful puzzle metaphor is very relevant to product people as well:

At its core, that’s what strategy is: taking a problem, discovering what makes it hard, and finding the right way(s) to solve it. The concept is super obvious when applied to a puzzle: you intuitively know that picking random pieces from the pile and expecting them to slot right into place is not a sensible approach…

…and yet, that’s often how content folks expect marketing programmes to work: we bypass the diagnosis and guiding policy phases, jump straight into picking tactics, and expect that all the pieces will automagically fit together in the end.

Another reminder (which I think we need to hear almost every day) not to jump into implementation too quickly. Take time to understand the problem and the opportunity first.

Why I love Buttondown

This is a bit of a meta post, especially if you’re reading this as an email as opposed to via RSS or the web… but bear with me please!

Justin Duke is one of my favorite internet people—ever since I met him while I was working on Postmark and we tried to convince him to switch his email provider for Buttondown. I now use Buttondown to run my little RSS-to-Email newsletter (yes, via Postmark!), and it was such a joy to chat with a fellow Open Web Enthusiast™ last week about owning your words, and what makes this partnership so special to me. He somehow managed to edit my ramblings from the interview into something that makes sense:

Despite sounding cliché, I hold a strong belief in the importance of owning your content, a sentiment echoed in the challenges faced when migrating from platforms like Substack. Their network is essentially their product, monetized in a way that complicates leaving, especially when payments are involved. […]

The internet’s enduring spaces, free from central ownership, are RSS and email. These technologies prompted my switch, betting on the most basic, reliable forms of digital communication. Embracing the POSSE model—Publish (on your) Own Site, Syndicate Everywhere—resonates deeply with me.

I think this is also where I’m supposed to mention that if you’d like to help cover the cost of hosting this site (and paying for Buttondown!), you can become a Friend of Elezea for $3/month. Bargain!

On kindness and decisiveness

Mike Fisher reminds us how important it is for leaders to be excellent listeners in Listen or Speak. This part particularly resonated because it’s a misconception about me that I’ve had to deal with my entire career:

Just because we speak softly doesn’t mean we act with hesitancy or indecisiveness. We can be a strong leader, setting the example, and making the tough decisions all the while communicating in a manner that keeps the conversation going and open to other people’s inputs.

I believe strongly in acting people-first as a leader, and I’ve found that when I’ve gone through interviews and/or job changes in the past there is a very common worldview that equates kindness with indecisiveness. It always takes a little while for people to realize that just because I believe we make better and more successful products when we treat each other well and truly listen to everyone’s input, it doesn’t mean I don’t know how to make decisions.

I haven’t quite been able to put my finger on why this misconception exists in the corporate world, but my current hypothesis is that collaboration gets confused with consensus, and there is a fear that “speaking softly” will result in a consensus culture where decisions take forever to be made. With that part—the dangers of consensus cultures—I do agree with. Consensus cultures often produce watered down, unexciting products. Products where endless rounds of give-and-take have worn down the original idea to a shadow of what it once was. Consensus cultures also wear down the teams working on the product, because no one really gets what they want, they just get some of it.

So I always try to make the point that I prefer collaboration over consensus. In collaboration cultures people understand that even though everyone gets a voice, not everyone gets to decide. People are able to voice their opinions and argue (kindly!) for how they believe things should be done. But it certainly doesn’t mean that everyone has to agree with every decision. That seems to help—so if you find yourself in a similar situation, give that framing a try!

Since this is something I have felt in my own career, it’s also something I try to be cognizant of in my dealings with those around me. Just because someone doesn’t dominate the conversation (see the “babble hypothesis”, which states that those who talk the most tend to emerge as group leaders), or refuses to engage in combative conversations, it doesn’t mean that their viewpoints and opinions are weak or invalid. In fact, the opposite is likely true.

Figma’s CEO on life after the company’s failed sale to Adobe

Alex Heath has a really interesting interview with Figma’s CEO Dylan Field, covering life at Figma after regulators forced Adobe to abandon its $20 billion acquisition of his company. It covers a wide range of topics, but I wanted to highlight Field’s thoughts on generative AI, which largely matches my own viewpoint:

If I was to zoom out even further to knowledge work, we’re very much in a paradigm of AI as a tool and AI helping people get work done, but it’s not necessarily a replacement. I really think that there’s a human in the loop going forward in that AI might be a useful tool, but we all know its limits in terms of hallucinations, in terms of potential inaccuracies. Even if you apply it to rote tasks, it’s important to check the work. And you know better than anyone as a writer that the current models do not match your ability to write, let alone gain context in a conversation to ask the right questions or show the intelligence that you have as a journalist.

If you think about what it takes to create great design, there’s so much in that context window that’s emotional or thinking temporally about a brand experience or a user flow. I just don’t see how, in the near term, AI is able to have that as part of its context, which means that humans are providing that.

How Happy Couples Argue

Derek Thompson, whose writing for The Atlantic I always appreciate, has a really good article on How Happy Couples Argue (gift link).

The key isn’t that happy couples fight over the right things. Happy couples fight in the right way. In bad conversations and bad fights, both people in the relationship were trying to control each other. Rather than try to control their partners, happy couples were more likely to focus on controlling themselves. They sat with silence more. They slowed down fights by reflecting before talking. They leaned on I statements rather than assumptive ones. Healthy couples also tried to control the boundaries of the conflict itself. Happy couples, when they fight, usually try to make the fight as small as possible, not let it bleed into other fights.

I’m married to a therapist (20 years this year!), and I can tell you, learning how to argue well is a life-long journey, especially if you’re married to someone who helps people with this kind of stuff for a living. The article does a good job of summarizing the things we’ve learned together over the years.

As a side note, my wife and I have long been wanting to start a podcast, and I kind of want to put it out there as a way to make us actually go through with it, because I think it’s a pretty neat idea. It would be called So You Married A Therapist, and the premise is:

Interviews with therapists and their partners about life and love and learning to live with someone who exists to help people who are not you.

I would personally just love to talk to people from all walks of life who are in similar relationships, but I also think we could all learn a lot from getting insight into those unique relationships. Also, I think it would be really funny.

In defense of defensiveness

Mandy Brown (once again!) cuts through with some tough love advice for all of us:

If you have feedback you want to share but you’re worried about how someone might respond, stop: back up and let go of whatever conclusions or interpretations you’re holding and think about what questions you have. You think someone was rude in a PR, or seemed unprepared in a meeting, or delivered research that was half baked? Set those judgments aside for the moment and practice asking about their own experience and perceptions. Questions like, what was your thought process when you worked on this? Or, what were you feeling when you added that note? Or even the evergreen, how are you doing right now? are much more likely to be generative than awkwardly lobbing feedback at someone and then ducking to avoid the retort.

Trust that just as you can be responsible for assessing the difference between when you’re in real danger and when you’re simply learning, they can too.

No, but phrased in the form of a question

In No, but phrased in the form of a question the Raw Signal team gives some great advice about how to handle those seemingly out-of-nowhere senior exec requests as a leader:

The problem is that as you get more senior maintaining productivity and de-risking execution is no longer good enough. Your job is not stability for its own sake. Your job is to make your team an instrumental piece of the organization’s success. And yes, one piece of that is making sure they can focus on their work. […]

The more senior you get, the more your approach to change needs to evolve from concern and critique, to curiosity. Whether that’s the CEO and their team bringing forward a new strategy, or a colleague pulling you aside after a meeting with an idea. Just for a minute, park the questions about implementation, and look at the idea on its merits.

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