Training company Onfielder published a comprehensive list of learning resources for new product managers called PM Starter Pack. Topics include what the role is about, overviews of the skills required (such as strategy, user experience, and analytics), and how to apply a job hunting strategy. Each section provides an overview of the topic as well as links to external resources. Highly recommended for new product managers.

It’s pretty interesting to see how different industries are adopting the product management role. In Product teams have taken national news organizations by storm. What’s happening locally? Christine Schmidt discusses how product is impacting newspapers and magazines:

“Product managers are the ones trying to think holistically and bring people together on how to move forward with a big idea,” Becca Aaronson, Chalkbeat’s director of product, said. “Anyone in a newsroom can do product thinking. It’s really about trying to think holistically about the needs of the audience, the mission and business interests of the organization, and technically how you’re going to get things done and bringing that together in a holistic way to create a comprehensive strategy for your organization.”

I like the reframing Sherif Mansour does in his talk Popular Misconceptions of the Product Craft. For example, here is his response to the common misconception that marketing-driven development is always bad:

As product managers we should always educate our teams on the value of great marketing, embrace the art of storytelling that infuses our marketing teams, and think about how we can bring that back to our teams. Whether you follow Amazon’s press release method, mock-up landing pages before starting a new feature, or do a box design exercise where you design the fictional in-store box for your new product, thinking about the Who, What, and Why of your product can help you build a better product for your customer.

I really like the NOBL team’s focus on Culture/Market fit in their article The Only Thing More Important Than Product/Market Fit:

Find yourself a healthy market, yes. Then develop a culture that can deliver product/market fit. Your culture is what produces your products and services. You know you have culture/market fit when both talent and customers flock to your company for who you are, even above what you make. You know you have product/market fit when legions of customers buy your product.

Without culture/market fit, sustainable product/market fit (at any size, scale, or maturity) is impossible.

They go on to describe four competing flavors of organizational culture, each with unique traits and competitive strengths.

Ian Bicking makes some very good points in his post “Users want control” is a shoulder shrug:

Control is what you need when you want something and it won’t happen on its own. But (usually) it’s not control you want, it’s just a means. So when we say users want control over X — their privacy, their security, their data, their history — we are first acknowledging that current systems act against users, but we aren’t proposing any real solution. We’re avoiding even talking about the problems.

I like the framing of the broad concept of “user control” in this very Jobs-to-be-Done way. It’s almost like a safe word to watch out for. Whenever we catch our colleagues (or ourselves!) arguing for giving users more control over something, we should immediately stop ourselves and try to uncover what deeper need the discussion about control might be obfuscating.

There are some decent day-to-day work tips in Sierra Newell’s 7 Project Management Principles Product Managers Can Learn From. There’s one principle I wanted to expand on, and that’s “Define the scope and stick to it”. First, from the post:

Product managers should set the scope of their products’ development as early in the process as possible. Learning how to say no to product requests is a valuable skill. But it is also a reactive method of keeping your product’s development on track. Instead, be proactive. Define your product’s scope from the beginning, and keep development within that scope.

I know that “define the scope and stick to it” is fairly common practice, but I don’t think it’s a good way to build product at all. First, that principle tends only to define one side of the spectrum — how not to add scope. It doesn’t, however, talk about the need to sometimes reduce scope. If you define a “fixed scope” and say you won’t go over it, but then things take longer than anticipated (as they are prone to do in software) and you have no mechanism to deal with it, you’re going to get yourself in trouble. Because at that point, you “committed” to a scope that won’t change, presumably saying “no” to a bunch of things, and still you’re “late” in delivery.

This is why I’m a firm proponent of “fixed time, flexible scope” projects. Under that principle, you don’t lock down the scope for forever and ever. You commit to an initial body of work, and an expected timeframe. Then, if something happens along the way — a developer gets pulled into an emergency, or something takes longer than expected — you have a mechanism to deal with it. Since you didn’t lock down the scope, you don’t have to choose between being “late” or the team working themselves to death. You can reduce the scope of your work to fit into the time you gave yourselves to do it in.

There’s another scenario under which I would go even further and advocate for “flexible time, flexible scope” projects. There are instances where increasing scope (and time) is the Right Thing To Do for a project. For instance, if the choice is between a hacky way of implementing a feature, and extending functionality properly with future-proofing in mind, which would add two weeks to a project, I believe it’s pretty much a no-brainer that you need to add the two weeks.

This is why I think fixing scope is a dangerous practice. There are too many unknowns, too many variables, and too many things can change along the way. We shouldn’t let our process get in the way of good product decisions.

Marty Cagan posted another great installment in his series on how to be a good manager of product managers. In Coaching Tools — The Plan he describes the different ways he would encourage product managers to skill up in areas where they need to grow.

It’s hard to pick just one quote to post because the whole article is excellent, but these paragraphs on collaboration particularly stood out for me:

Modern product management is all about true collaboration between product, design and engineering. This begins with ensuring the product manager is knowledgeable about the real contribution of product design and engineering.

The PM does not need to be personally skilled in either design or engineering (most aren’t – although many PM’s think they’re great designers) but they do need to understand and appreciate their contributions to the point where they understand that what each of design and engineering brings to the table is just as essential as what the PM brings.