I will read anything danah boyd writes, but this piece is especially good. You should (as I say too often I guess) read the whole thing—it’s about how social media has changed from interacting with friends to a one-sided marketplace of choosing who to deem worthy of giving them our “like and subscribe” blessing.
But here I just want to say: can we please, somehow, bring back Path? Because it solved this problem a decade ago:
In 2026, many major social media platforms feel icky because we are in the full throes of the third stage of enshittification. Today’s social media platforms are no longer centered around sociable activities. Instead, most platforms offer us a broadcast medium and invite us to learn how to game the algorithms so that we too can create assets for the major corporations. Since scale is valorized in this platform economy, we are encouraged to curate ourselves in pursuit of fame and attention. We can still, in theory, create content for our 15 friends, but it’s not clear that they will see what we post. To actually be seen, we must work it.