In a practical example of brain fry, Petra Wille recalls some of her personal experience during coaching:
The product leaders and CPOs I coach tell me their people are completely fried before lunch—after a morning of generating content and reviewing outputs in Claude, Gemini, and ChatGPT, they’re just done. Adapting to this new type of work doesn’t make them more productive because they’re out of energy and brainpower by noon.
So conversations about how we actually work—what a sustainable rhythm looks like for humans in this new setup—still needs to happen.
This has become a pretty common complaint/concern among people I talk to, and it gets me too. I’ve been sitting on posting this link because I wanted to include some kind of proposal but… I got nothing. Just agreement with Petra that we really really need to figure out how to work in this new world in a way that avoids mass burnout.