Limiting the downside of negative impacts by focusing on product resiliency

In The Misunderstood World of Product Growth Joe Van Os makes some great points about the importance of focusing on making your product resilient to negative impacts:

Since it is impossible to forecast when positive opportunities will appear, it is important to be in a position to take full advantage of them when they do. If a product team is in fire-fighting mode (dealing with the fallout of negative circumstances), opportunities with plenty of upside may be missed.

Limiting downside (technical debt, red-tape, etc) allows a product or business to quickly recover from negative impacts, as the negative impact will be contained. It is building a tough product.