I feel like we’re trying too hard to make “product thinking” a thing with fancy words and lofty concepts. Like we have some kind of inferiority complex with other disciplines we’re trying to make up for.
Talk to customers, understand the market and the business, and experiment until you get it right. That’s pretty much what product management is, right? How you do that looks different for every company, but that’s where the art comes in.
You can’t codify product management.