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Posts tagged “social media”

In IndieWeb interactions: what builds connection?

Tracy Durnell brings up a good point about the importance of “lightweight interactions” in our digital communication. I remember the blowback against these kinds of “reaction messages” when they first became a thing. But I think Tracy is right that in a lot of ways, they keep our relationships strong:

The idea that lightweight interactions like a thumbs up or a “love it” comment are not valuable has, I suspect, grown out of a distrust of corporate-owned social media platforms mediating, coopting, and commodifying our interactions and engagements with each other. But, start learning about relationships and community and you quickly realize that these little exchanges are the glue that bonds us together. That relationships are built on repeated interactions, and that they must be maintained through continued interactions.

How Group Chats Rule the World

This essay on How Group Chats Rule the World (NYT Gift Link) is really great, and I agree with all of it.

The group chat can sustain indefinitely this thin wire of connectedness. Some might argue that this feeling is a deception, another screen-based way to stave off loneliness; I would say instead that it glows with potential. Because there is no practical end to the group chat, it can be a means of keeping the lights on, constellating a set of people who would otherwise be entirely separate.

Taylor Swift and the Good Girl Trap

You know an essay is going to be good when this is the preamble:

I am writing this piece in good faith (that you, as a reader, like to think more about the culture that surrounds you, whether it’s culture you love or hate or are ambivalent about) and that you are in turn reading in good faith (that I do not hate Taylor Swift, that this is not a takedown, that we’re talking about Swift’s image but we’re also talking about people’s reaction to that image).

But yes, this is a really timely and poignant piece by Anne Helen Peterson about Taylor Swift and the impossible trajectory of celebrity:

But sometimes, when you keep on winning — awards, sure, but also in your career — it doesn’t matter who you are or how hard you worked for those achievements. People are going to find it harder to root for you. It’s when domination turns into over-saturation: when honest missteps become weaponized, when the interpersonal comes to feel emblematic, when every move becomes overdetermined.

How platforms killed Pitchfork

This is such a good point about music discovery and the abundance of choice:

Before Spotify, when presented with a new album, we would ask: why listen to this? After Spotify, we asked: why not?

I also like this sentiment:

On one level it’s impressive that Spotify can perfectly capture my musical taste in a series of data points, and regurgitate it to me in a series of weekly playlists. But as good as it has gotten, I can’t remember the last time it pointed me to something I never expected I would like, but ultimately fell totally in love with.

For that you needed someone who could go beyond the data to tell you the story: of the artist, of the genre, of the music they made. For that you needed criticism.

Building community out of strangers

I love Tracy Durnell’s blog—it’s been in my RSS reader for a long time. In Building community out of strangers she makes a case for personal sites to be more… personal.

I like hearing about the trials and triumphs of other normal people’s lives, seeing what goals they pursue and what they care about enough to write about. I gather book recommendations from others’ reviews, sample others’ taste in music, and delight in the daily wonders of others’ worlds: the cat luxuriating in a strip of sunshine, the stream in the dappled light of an open forest, the neat-looking conjunction of lines on the wall they passed on their morning walk. While social media emphasizes the show-off stuff—the vacation in Puerto Vallarta, the full kitchen remodel, the night out on the town—on blogs it still seems that people are sharing more than signalling. These small pleasures seem to be offered in a spirit of generosity—this is too beautiful not to share.

I love that perspective—and this is exactly why I follow so many personal blogs. And yet I’ve always been a little scared to go there on this site. I’m supposed to be a professional! This is work!

Well, I think that 20 years into doing this tech thing for a living it’s time to start sharing a bit more about all my interests, not just the product stuff. So I guess this is your fair warning that you might start to see more of that here!

PS. Tracy also updated her blog roll (remember those!?) and I am definitely going to add one here as well.

Algorithms Hijacked My Generation. I Fear For Gen Alpha.

This is a bleak take, but I have to admit that I am also concerned.

I believe we have some personal agency. I also believe that a 12-year-old’s mind is no match for a giant corporation using the most advanced AI to manipulate her behavior. Gen Z were the first generation to have our vulnerabilities and insecurities fed into a machine that magnified and refracted them back at us before we had any sense of who we were.

Dear Alt-Twitter Designers: It's about the network!

Excellent post by danah boyd, reminding us that with social networks it all comes down to nurturing the network dynamics, not the technical features.

That’s the thing about social media. For people to devote their time and energy to helping enable vibrancy, they have to gain something from it. Something that makes them feel enriched and whole, something that gives them pleasure (even if at someone else’s pain). Social media doesn’t come to life through military tactics. It comes to life because people devote their energies into making it vibrant for those that are around them. And this ripples through networks.

Threads isn’t depressing, it’s just not for you

I don’t think that Threads—the new Twitter-like service from Meta—is above critique. It’s noisy, it lacks a lot of features, and there seems to be a lot of desperate land-grabbing going on by various celebrities and brands. You might even say the whole thing feels off—and there is even a fairly academic reason for that feeling. In It’s Not Cancel Culture—It’s A Platform Failure Charlie Warzel reminds us about “context collapse”:

Context collapse occurs when a surfeit of different audiences occupy the same space, and a piece of information intended for one audience finds its way to another—usually an uncharitable one—which then reads said information in the worst possible faith.

We’ve probably all experienced this to some degree—you say something and it gets misunderstood or misconstrued (sometimes understandably!) by an audience that doesn’t have all the context. Anne Helen Petersen uses that concept to explain exactly why The Thread Vibes Are Off:

Twitter was for thoughts, and Instagram is for vibes—and Threads is trying to pull your Instagram feed into a Twitter format. And I’m here to tell you: THE VIBES ARE OFF. […]

What’s happening early on with Threads is that influencers are experiencing their own kind of context collapse, where their vague, sometimes vapid messages are traveling toward a different type of audience. This is pretty much what Threads feels like to me now: a place that’s ostensibly interesting (look, so many people are already here!) but is actually totally boring. It’s “fun,” but definitely not funny.

So, like I said: Threads isn’t above criticism and there’s a lot of work to be done to improve it. But I also think it’s important for the complainers to realize that it’s possible that maybe—just maybe—Threads isn’t for us. And that’s ok. One example is the constant complaints I see (and I have as well!) about the lack of a “following-only” feed, and a lot of “how could they launch without it” incredulousness. However, to that point, Sara Morrison makes this observation in TikTok is confusing by design:

TikTok is the ultimate example of how our digital world is shifting from seemingly limitless possibilities and choice—the internet of my formative years—into a controlled experience that’s optimized to know or decide what we want and then deliver it to us. And TikTok is one of the best examples of this change.

That piece is worth reading in full, but it explains how the chronological feed might be a thing of the past—and not because companies want it, but because user data shows that they want it. This is why posts like Facebook’s Threads is so depressing—which I’ve seen quoted and mentioned a lot in my various feeds—really rubs me the wrong way. It is one big wall of snark about how bad Threads is, how it should die, and how it has no redeeming qualities at all. What’s worse is that I’ve seen lots of product people quote that piece and praise it, which I find really confusing.

Yes, Threads has lots of room for improvement. I find it too chaotic (right now) for what I want in a social network. But if you scroll just a little bit it’s clear to see that people on there are having a blast—so how about we don’t judge anyone and everyone who gets on there! Isn’t having empathy for users and curiosity around certain behaviors everything in product? Shouldn’t we be impressed and interested in what we can learn from how Meta built that product to scale to 10 million users in 24 hours without a hitch?

It’s natural to get riled up about products that mean something to us, but we have to guard against blind spots when it comes to how people who are not like us use the web. It’s ok to not like Threads, but it’s not ok to negate and mock the experience of millions of people who are clearly enjoying the product immensely. Not just because it’s unkind and unnecessary, but also because we’d be losing out on a huge opportunity to learn from how that team executes.

P.S. If you are more of a visual person, here’s a 16-second Youtube video summarizing this post.

MrBeast and product management (sorry)

This is a fascinating profile of MrBeast and his YouTube empire (NYT Gift Article). It’s extensively researched and presented with a steady hand. The reason I link to it here is I think he would be a pretty good product manager, albeit a litte bit on the obsessive side:

Donaldson stands out for his dedication to understanding how YouTube works. For most of his teenage years, “I woke up, I studied YouTube, I studied videos, I studied filmmaking, I went to bed and that was my life,” Donaldson once told Bloomberg. “I hardly had any friends because I was so obsessed with YouTube,” he said on “The Joe Rogan Experience” last year.

After high school, he hooked up with a gang of similarly obsessed “lunatics” and planned out a program of study. He and his friends “did nothing but just hyperstudy what makes a good video, what makes a good thumbnail, what’s good pacing, how to go viral,” he told Rogan. “We’d do things like take a thousand thumbnails and see if there’s correlation to the brightness of the thumbnail to how many views it got. Videos that got over 10 million views, how often do they cut the camera angles? Things like that.”

That reminds me of the famous 41 shades of blue testing at Google. Also, one thing I never realized about the whole thing is that MrBeast’s pitch is basically “Hey, you do charity just by watching me because I use the money I get for charity, so the more you watch me the more charitable you are.” That is a bit disturbing but also pretty clever.

How technology changed the world

Noah Smith’s rumination on how technology has changed the world since he was young really resonated with me:

When I look back on the world I lived in when I was a kid in 1990, it absolutely stuns me how different things are now. The technological changes I’ve already lived through may not have changed what my kitchen looks like, but they have radically altered both my life and the society around me. Almost all of these changes came from information technology — computers, the internet, social media, and smartphones.

He goes through several examples, and comes to this conclusion:

Sometimes technology grows the economy, but more fundamentally, it always weirds the world. By that I mean that technology changes the nature of what humans do and how we live, so that people living decades ago would think our modern lives bizarre, even if we find them perfectly normal.

Like him, when I think about it all and compare it to life in 1990, “I can’t help but feel a little overwhelmed by how far we’ve come.” And yes, I miss some of the things Noah mentions in his post—I have fond memories of “getting lost” with my wife in European cities. But for the most part I am much more in line with Clive Thompson’s thinking in his book Smarter Than You Think: How Technology Is Changing Our Minds for the Better:

Today we have something that works in the same way, but for everyday people: the Internet, which encourages public thinking and resolves multiples on a much larger scale and at a pace more dementedly rapid. It’s now the world’s most powerful engine for putting heads together. Failed networks kill ideas, but successful ones trigger them.

His book is a wonderful perspective on all that we’ve been living through.