As if feature prioritization isn’t hard enough, many companies are starting to introduce another tricky variable into the mix: remote teams. If you’re a product manager who spends a lot of time on video calls with team members in different parts of the world, you’ll be forgiven for feeling like involving the team in prioritization is too much to deal with. But don’t give up on the dream yet. One of the teams on a project I’m working on is very much distributed, and I think we may have found a reasonably painless way to do prioritization together.

Here are the ingredients you’ll need:

• An account on Mural.ly
• A good understanding of the Kano model

Let’s discuss the recipe in detail…

On Mural.ly

Mural.ly is virtual whiteboard software. Before you scream “BLASPHEMY!”, I want to assure you that I still enjoy physical sticky notes as much as the next person. Nothing compares to the feeling of ripping a bad idea off the board and rage-throwing it into the closest trash can¹. That said, physical sticky notes have two major drawbacks:

• It’s hard to get remote teams involved in the process.
• Transcribing them is such a chore.²

And that’s where Mural.ly comes in. It lets you create virtual sticky notes on a whiteboard, move them around, change their color, and best of all: the whole team can play along. You can do voting sessions, multiple people can edit at the same time, etc. This tool has really done wonders for our collaboration efforts across offices.

On the Kano model

The Kano model isn’t new, and it’s been fairly widely used in software product development for a while. Developed in the 1980s by Professor Noriaki Kano for the Japanese automotive industry, the model is a helpful method to prioritise product features by plotting them on the following 2-dimensional scale:

• How well a particular user need is being fulfilled by a feature
• What level of satisfaction the feature will give users

The model is generally used to classify features into three groups:

• Excitement generators. Delightful, unexpected features that make a product both useful and usable.
• Performance payoffs. Features that continue to increase satisfaction as improvements are made.
• Basic expectations. Features that users expect as a given — if these aren’t available in a product, you’re in trouble.

Here is a visual representation of the Kano model:

So, as we started our prioritization exercise, I drew the x and y axes on a new mural. We then listed out all the features that we’re thinking about for the next few months—one feature per sticky note. We proceeded to go through each sticky note, and discuss where it fits on the Kano model—how far are we in meeting the need currently, and how satisfied do we believe users will be once we’ve met the need better?

We ended up with something like this:

(Yes, it’s small—unfortunately I can’t show the feature details. Maybe once they’re live…)

This now becomes a great tool for prioritization and release planning. There are couple of rules of thumb I like to stick to when doing sprint/release planning:

• Make sure there is a balance between the 3 different types of features. Don’t overemphasize one type over the other.
• Start with the features with the biggest upside. For Basic expectations, that means features on the far left, where a little work would result in a big increase in satisfaction. For Excitement generators that shifts to features closer to the y-axis, since the real benefits start to kick in exponentially once you go the extra mile on fulfilling the need. For Performance payoff features the story is a little less clear since the relationship is linear, but I would still argue for starting on the far left. The sooner you can get users on the “satisfied” side of the scale, the better.

We’re still learning our way through this, but so far I’m happy with the process. It’s a model that everyone understands and can rally around, and with Mural.ly at our side we get to involve the whole team. I believe marketers call that a win-win.

I really enjoyed Craig Mod’s How to survive air travel and Cennydd Bowles’s Advice for people who aren’t exactly afraid of flying but aren’t exactly unafraid of flying either. That said, I don’t agree with all their points, so I thought I’d keep this thing going by writing about my own self-imposed list of travel rules. If you learn one thing from all these lists, let it be this: people who spend time on airplanes think about being on airplanes a lot.

In my opinion the main ingredient to a reasonably bearable flying experience is to spend as little time in the airport and on the plane as possible. Anything you can do to minimize the time you spend getting from origin to destination will have a direct effect on keeping your rage levels under control. So that’s the lens through which my advice should be seen. It’s all about minimizing the pain.

So, here we go.

If you travel in the US, sign up for TSA Pre. It costs $80, it lasts 5 years, and it lets you get through security without removing any clothes or laptops. The line is also always shorter than the general security line, so it rarely takes more than 5 minutes to get through.

Set an alarm to remind you when it’s time to check in online. That way you can usually get a reasonable seat (more on seats later), and you can avoid lines at the airport (more on that later, too).

Never check luggage. If you have a long trip and don’t think you can fit everything into a carry-on bag, make a plan. Go to a laundromat half-way through the trip. Wash clothes in the shower. Just do whatever it takes to avoid standing in check-in lines. Remove the ability for an airline to lose your bag or make you miss a connection. Don’t wait 30 mins at baggage claim when you could have been at your destination already. People who check their luggage is where the phrase “sometimes bad things happen to good people” comes from. I use a Tumi Alpha 2 International Expandable Carry-On and I really like it.

There is one big area where I diverge from Craig and Cennydd’s advice. They tell you to get to the airport way early. I’m telling you to get there dangerously close to your flight. I aim to be at the airport 45 minutes before the flight leaves. That gives me just enough time to get through security and walk up to the gate without standing in any lines (remember: you’re checked in already and you have TSA Pre). This is a dangerous art, but worth pursuing. The holy grail is getting out of the cab and walking straight on to your plane without having to stop or run once.

Bring your own food. Airport shops always have lines, and airplane food is gross.

Choose an aisle seat, always. As far to the front as possible, always. The photos you get from the window seat will get you over the “20 likes” barrier on Instagram, but it’s not worth it when you have to go to the bathroom and the person next to you has their 17″ Dell laptop open and is working on an intricate Excel spreadsheet. Also, aisle seats get you out of the plane faster.

Noise-canceling headphones are more magical than they appear. It’s amazing how the lack of constant droning in your ears helps to reduce fatigue. I like the Bose QuietComfort 20i headphones because they have a button you can push that lets you hear announcements/flight attendants without removing the headphones.

And finally, the most important piece of advice I can give you: If at all possible, avoid flying altogether.

I’m seeing this sentiment about Slack quite a bit these days:

Am I the only person who feels like Slack has turned into an even less controlled, one-more-thing-to-check, inbox?

— Craig Mod (@craigmod) June 2, 2015

I am now on nine Slacks and I get DMs in all of them and this is rapidly becoming untenable

— Erin Kissane (@kissane) June 2, 2015

This is such an interesting side effect of being successful. Slack is an amazing product, and the way they’re building it is nothing short of remarkable. From their launch strategy to the way they keep innovating, it’s a wonderful case study.

But now something else is happening. Slack is so successful that public groups have exploded, and it’s not uncommon for people to switch between 5 or more Slack accounts during any given day. I think we’re now learning that the thing that makes Slack so useful also requires it to remain a relatively small part of one’s workday.

Slack is a great communication tool, with integrations that make it possible to reduce the amount of time spent on other services. But once you have multiple accounts and multiple rooms to contend with every day, it has the potential to become worse than that technology we all love to hate—email. At least with email there’s an assumption of asynchronous communication. With Slack there’s always an expectation to get an answer immediately, so the stress it induces can really skyrocket out of control.

What a predicament. This is a product that is incredibly useful, but that needs a relative measure of quietness to remain so. This means that explosive growth actually hurts its utility. What an interesting design problem to solve…

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My friend Gio tells me he liked the tone of the last newsletter. Sure, it’s a sample of one, but I like writing how I talk, so I guess I’ll keep going—until I get a request to be a little more “corporate”, in which case I’ll start using words like “engagement” and “take it offline”. I refuse to use “ask” as a noun, though. One has to draw the line somewhere.

Anyway, the quote I can’t get out of my head this week is from Madeline Ashby’s No one cares about your jetpack — an article about the relative box office failure of the movie Tomorrowland. The whole thing is good, but this paragraph stands out:

In the end, the lacklustre performance of Tomorrowland at the box office has nothing to do with whether optimism is alive or dead. It has to do with changing demographics among moviegoers who know how to spot an Ayn Rand bedtime story when they see one. There are whole generations of moviegoers for whom jetpacks don’t mean shit, whose first memories of NASA are the Challenger disaster. And you know what? Those same generations believe in driverless cars, solar energy, smart cities, AR contacts, and vat-grown meat. They saw the election of America’s first black president, and they witnessed a wave of violence against young black men. They don’t want the depiction of an “optimistic” future. They want a future where their concerns are taken seriously and humanely, with compassion and intelligence and validation. And that’s way harder than optimism.

I’ve felt for a long time that what people (I agree with Rebecca Onion that we need to ditch generational labels) now crave the most is authenticity. We’ve learned how to see through most flavors of BS, and we are drawn to people situations that don’t try to dress things up to hide the truth. In short, we prefer “I made a mistake” to “Mistakes were made”.

I love What exactly are our rules comprised of?, a story in The Economist about a guy who believes his grammatical mission in life is to remove every Wikipedia instance of the phrase “comprised of” that he can find. And then there’s the guy who doesn’t believe in the past perfect tense. We should all have this much conviction about something in our lives.

In The Web of Alexandria (follow-up), Bret Victor continues a very interesting discussion about the role of the web to both preserve knowledge (the idea of a “common record”) and forget certain things (ephemeral discussions). He draws the following, well-argued conclusion:

[The web] currently has the property that it forgets what must be remembered, and remembers what must be forgotten. It manages to screw up both the sacredness of the common record and the sacredness of private interaction.

Mike Errico looks at the economics of music streaming, and those who try to game the system, in Everything in the Music Industry Has Changed Except the Song Itself. There’s a fascinating story about a band who made $20,000 by releasing an album of silent tracks and convinced their fans to stream it while they slept. It’s a weird new world in this industry.

Here’s an upside down thought. Clive Thompson asks us to consider that maybe when people text and drive, the most important of the two activities isn’t the driving, it’s the texting. So maybe we shouldn’t stop people from texting, but rather look for ways to get them to stop driving. Park the Car, Take the Bus is a very intriguing take on this topic.

And finally, in honor of Google I/O this week, I’ll leave you with this:

Let us know everything about you. We promise it’ll be worth your while. http://t.co/vJv4ucoZmt

— Josh Clark (@bigmediumjosh) May 29, 2015

Happy weekend, everyone!

Michael Sacasas has an interesting viewpoint on the “machines are taking our jobs” argument. In Machines, Work, and the Value of People he argues that since we’ve so closely linked our value as human beings to the work we do, the issue of machines taking over hits us pretty hard:

So, to sum up: Some time ago, identity and a sense of self-worth got hitched to labor and productivity. Consequently, each new technological displacement of human work appears to those being displaced as an affront to the their dignity as human beings. Those advancing new technologies that displace human labor do so by demeaning existing work as below our humanity and promising more humane work as a consequence of technological change. While this is sometimes true–some work that human beings have been forced to perform has been inhuman–deployed as a universal truth, it is little more than rhetorical cover for a significantly more complex and ambivalent reality.

On the surface, Ian Bogost’s Video Games Are Better Without Characters is a nostalgia piece about SimCity:

Such was the payload of SimCity: not a game about people, even though its residents, the Sims, would later get their own spin-off. Nor is it a game about particular cities, for it is difficult to recreate one with the game’s brittle, indirect tools. Rather, SimCity is a game about urban societies, about the relationship between land value, pollution, industry, taxation, growth, and other factors. It’s not really a simulation, despite its name, nor is it an educational game. Nobody would want a SimCity expert running their town’s urban planning office. But the game got us all to think about the relationships that make a city run, succeed, and decay, and in so doing to rise above our individual interests, even if only for a moment.

But later on it turns into a strong argument for games that are about bigger issues in society. Games not about fighting one’s way out of a prison or getting off a deserted planet, but games that focus on living systems, politics, and the economy. Great article.