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eBook pagination: to scroll or not to scroll

Dmitri Fadeyev makes an argument in favor of continuous scrolling in eBooks (as opposed to traditional pagination) in The Return of the Scroll:

The scroll interface suits the variable nature of the digital content that it holds, but more so, it gives the user more fine-grained control over the reading experience. It feels more natural to scroll the page on a tablet because it creates the illusion of the physical medium, of a page sliding under your fingers. A scrolling interface also stops unwanted page turns if you happen to accidentally touch the screen. I’ve been trying out the new iBooks and while I think it’s too early to tell which mode is better, so far I really like it.

Even though his argument is solid, I still prefer the page metaphor when I’m reading an eBook, and I’m trying to figure out why. The closest I can get to a reason is the idea of “edges” that Craig Mod talks about in How magazines will be changed forever:

I miss the edges — physical and psychological. I miss the start of reading a print magazine, but mostly, I miss the finish. I miss the satisfaction of putting the bundle down, knowing I have gotten through it all. Nothing left. On to the next thing.

Scrolling is exhausting — it never ends. There is no sense of accomplishment. I once heard someone refer to infinite scrolling on websites as “a game you can never win.”

In contrast, pages allow us to hang on to some sense of beginning and end. They communicate a solid sense of progress. They serve as signposts to help us figure out where to stop reading until the next time. Where scrolling is an endless blob of text, pagination fits into the idea of memory chunking because it’s a more manageable unit to deal with cognitively.

In short, pagination lets you know that you’re getting somewhere, and not just running on a treadmill. Or maybe I’m just old and need to get with the times…

Update: @jbruwer pointed me to @simuari’s concept of flick scrolling as a possible solution. Video below, but also check out the post for more details.

Update 2: I wrote a quick follow-up to address some feedback on this post.

Honesty and the rise of the flat design era

The Flat Design Era by Allan Grinshtein for the LayerVault Blog made the rounds a week or so ago, but I haven’t had a chance to read it until now. It’s a really good discussion about what they call “honest design”:

Designing honestly means recognizing that things you can do with screens and input devices can’t be done with physical objects — more importantly that we shouldn’t try copying them. It takes too much for granted. Can you imagine your pristine iPhone built into the body of an antique telephone handset? Is that beautiful design? […]

It is laziness to not continue to refine. Remove the unnecessary embellishments and keep stripping until you’ve almost gone too far. We believe that elegant interfaces are ones that have the most impact with the fewest elements.

The user experience of printed publications

Craig Mod’s How magazines will be changed forever ties in really nicely with my previous post on embracing limitations in the digital world:

Like Newsweek, almost all magazines will eventually go purely electronic. […] Still, as I watch this shift, I can’t help but feel a twinge of nostalgia. Not for the paper, but for the boundaries.

I miss the edges — physical and psychological. I miss the start of reading a print magazine, but mostly, I miss the finish. I miss the satisfaction of putting the bundle down, knowing I have gotten through it all. Nothing left. On to the next thing. […]

One of the qualities most natural to the user experience of print is the sense of potential completion, defined by the physical edges. It is a quality that is wholly unnatural to digital formats. The digital reading experience makes one want to connect and expand outward. Print calls for limit and containment.

(link via @RobertSBoone)

Discovering meaning online: ditch abundance, embrace limitation

In Siamese Dream Frank Chimero addresses the differences between streaming music services (access to an unlimited number of songs) and purchasing music (ownership of a limited selection):

The way you navigate a place of abundance (streaming music) is fundamentally different than how you use a place with limitations (purchased music). In abundance, you’re looking to discover pre-existing value (“Knock my socks off!”), whereas with limitations, you’re looking to milk value (“I’ve got this thing. How can I learn to enjoy it?”).

He goes on to mention how this idea applies to most digital vs. physical environments:

Systems of abundance and limitation are not exclusive, even though we talk like they are. Digital services and technology rarely displace, but frequently add and augment. Your Twitter account didn’t replace your Facebook profile. You’re just splitting time and trying to keep both plates spinning. With digital, it is almost always AND instead of OR.

This is a huge part of our information overload problem. Imagine what would happen if you could only use one social network. Which one would you choose? What would you put there?1 We create these artificial rules about what is appropriate to share on which network, and it’s only going to get harder to keep the separations straight as more and more AND services pop up.

We spend so much time trying to figure out what each network is for, but they’re all for the same thing: human connection. We get fixated on the tools and the medium, and forget that it’s people all the way down. I’m slowly realising that the real power of any network is in the off-network experiences they enable. It’s about the point where a simple Twitter conversation moves to email and a strong friendship. It’s about the point where a discovery of mutual interests online leads to a coffee and an hour-long conversation.

This horse had been beaten to death, but I’ll say it one more time. It doesn’t matter what network(s) you use, how many followers you have2, what your Klout score is, or how Internet famous you are (or aren’t). What matters is the connections you make and the conversations you have. So what we really need is the courage to ditch AND (the place of abundance that’s about the dopamine rush of discovering new things all the time), and embrace OR (the place of limitation that’s about discovering value in the relationships that we already have).


  1. Does this hypothetical scenario make you break out in a cold sweat? Exactly… 

  2. For a bizarre look into the underbelly of follower-chasing, check out the #teamfollowback hashtag on Twitter. 

The Windows 8 dilemma: realign vs. redesign

Nick Wingfield has a Windows 8 story in the New York times that provides a pretty good summary of everything we’ve heard on the tech blogs over the past few months. This passage from Fresh Windows, but Where’s the Start Button? stood out for me:

Many of the familiar signposts from PCs of yore are gone in Microsoft’s new software, Windows 8, like the Start button for getting to programs and the drop-down menus that list their functions.

It took Mr. McCarthy several minutes just to figure out how to compose an e-mail message in Windows 8, which has a stripped-down look and on-screen buttons that at times resemble the runic assembly instructions for Ikea furniture.

“It made me feel like the biggest amateur computer user ever,” said Mr. McCarthy, 59, a copywriter in New York.

If your software makes users feel stupid, you’re in big trouble. Quotes like Mr. McCarthy’s is a manifestation of the age-old legacy software dilemma that Microsoft faces with Windows: do you scrap the thing and start over, or evolve what’s already there? Microsoft chose to start over, and we’re about to see if the gamble is going to pay off for them.

My money is on the argument that Joel Spolsky made in April 2000 in Things You Should Never Do, Part I:

When you throw away code1 and start from scratch, you are throwing away all that knowledge. All those collected bug fixes. Years of programming work.

You are throwing away your market leadership. You are giving a gift of two or three years to your competitors, and believe me, that is a long time in software years.

You are wasting an outlandish amount of money writing code that already exists.

Or to bring it closer to design (and users) — as I argued in The Data-Pixel Approach To Improving User Experience:

The main problem with big redesigns is that, even though objectively the UX might have been improved, users are often left confused about what has happened and are unable to find their way. In most cases, making “steady, relentless, incremental progress” on a website (to borrow a phrase from John Gruber) is much more desirable. With this approach, users are pulled gently into a better experience, as opposed to being thrown into the deep end and forced to sink or swim.

I think we’re going to see a lot of sinking in the coming weeks…


  1. I’m not implying that Microsoft is throwing out ALL THE CODE, but they are pretty adamant that this project is about “reimagining Windows from chips to experience”. 

Pinterest as the only outward-focused social network

Back in March I wrote about Pinterest, and how I believe it gives people the illusion that they’re creating something without the effort of actually doing the hard work. Now Clive Thompson makes a strong argument In Defense of Pinterest. He talks about the power of images to communicate emotion, and the one big way Pinterest is different from other social networks:

Indeed, part of the value of Pinterest is that it brings you out of yourself and into the world of things. As the Huffington Post writer Bianca Bosker argued, Facebook and Twitter are inwardly focused (“Look at me!”) while Pinterest is outwardly focused (“Look at this!”). It’s the world as seen through not your eyes but your imagination. “In such a self-obsessed society, this is a place where people are focusing attention on something other than themselves,” says Courtney Brennan, an avid Pinterest user.

These opposite sides of the argument aren’t mutually exclusive, of course. The critique that Pinterest is for people who “will do anything to avoid having to read” remains, but the examples cited by Clive convinced me that there is a great deal of value on the site — if you know where to look.

Family is not a side project

Chris Bowler took the wind out of my sails with Overcoming Project Guilt. It’s as if he’s been living in my head the past couple of weeks. With a newborn and a 3-year old, I’ve become increasingly nervous that I’m not doing enough to “contribute to society” by working on my side projects. Chris says that’s just crazy talk:

Please do not spend your time endlessly comparing your accomplishments or progress with those who have no family. You’re setting yourself up for guilt at best, and resenting your family at worst. […]

In all of this, you will have to decide where your priorities lie. Is launching a new application, store, blog more important than building up your children? Do you find yourself watching the clock between 5 and 8 PM, waiting for the kids to go to bed so you can get in a few more hours of sketching, coding or PhotoShop?

I know things will normalize eventually, and I’ll have time for all of that stuff again. But for now, I have to be ok with putting some things on the back burner.

New article on Smashing Magazine: The Immersive Web And Design Writing

My latest article for Smashing Magazine came out yesterday. The Immersive Web And Design Writing is about the resurgence we’re seeing in longform writing that’s done with much patience and care. I interviewed the publishers of three such examples: Andy McMillan of The Manual, Nick Disabato of Distance, and John Boardley of Codex. After all the editing was done, I came to the following conclusion:

So, maybe what I initially thought was an article about design publications is actually an article about all of us instead. The point is not just that we should have a balanced information diet, but that the real power of that balanced diet lies in the energy it gives us to get started on our own projects. Seek out these nutritious words. You won’t regret it.

I hope you like the article!

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