I don’t like the “10x” terminology in tech, but The 10x Exercise for Entrepreneurs is not that. It’s about a thought exercise for entrepreneurs as they start to reach product-market fit:

What does our employee org chart look like with ten times the scale? What will our customer mix look like at ten times the revenue? What types of funding sources and capital stack will I need to fund the growth of the business to achieve this scale? What types of partnerships, infrastructure, and geographic locations will be necessary to 10X the business?