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Social media tells you who you are. What if it’s totally wrong?

This post about news feeds by Lauren Goode at Wired resonated with me a lot:

For those of us who came of age on the internet some 20 to 30 years ago, the way these recommendation systems work now represents a fundamental shift to how we long thought of our lives online. We used to log on to tell people who we were, or who we wanted to be; now the machines tell us who we are, and sometimes, we might even believe them.

I just can’t get comfortable with algorithmic feeds. I know it’s likely a me problem and I need to get with the times, but that’s the curse of (some of) my generation, I guess. I just want to choose what I want to see online—even if it’s way more work—because I don’t to be told who I am by a social media company.