Tracy Durnell brings up a good point about the importance of “lightweight interactions” in our digital communication. I remember the blowback against these kinds of “reaction messages” when they first became a thing. But I think Tracy is right that in a lot of ways, they keep our relationships strong:

The idea that lightweight interactions like a thumbs up or a “love it” comment are not valuable has, I suspect, grown out of a distrust of corporate-owned social media platforms mediating, coopting, and commodifying our interactions and engagements with each other. But, start learning about relationships and community and you quickly realize that these little exchanges are the glue that bonds us together. That relationships are built on repeated interactions, and that they must be maintained through continued interactions.