I like this idea from James Stanier on how to make sure that product strategy doesn’t die the moment it’s created:

One way to do this is to create a regular heartbeat for your strategy. The duration of this heartbeat is up to you, but aligning with one of the larger cycles of the year is a good bet: for example, perhaps you could do it quarterly or biannually. The heartbeat is a communication that looks back at the strategy, recaps the key points, and then shows how it has been implemented in the time since the last heartbeat. It’s a chance to show how the strategy is living and relevant, and that it’s not just a document that was written once and then placed on the shelf.