In Lessons from going freemium: a decision that broke our business, Bobby Pinero (CEO of Equals) makes some interesting points about what they’ve learned about freemium pricing models. This point about how user friction is not always a bad thing stood out to me:
In all of our pursuit of getting people into the product, the thing we forgot is that the goal of onboarding is not for people to complete onboarding. It’s not to just get people into the product. The goal of onboarding is for people to get their first moments of value from your product. To get “activated.” And removing friction is actually detached from this goal.
Just like everything in product, this all depends. Every business is different. But it’s nice to see things from another perspective