12 metrics to track for B2B SaaS companies

Elena Verna has a great summary of leading metrics for B2B SaaS companies, including some really useful benchmarks. Also a good reminder that revenue is a lagging metric:

Many leaders obsess over revenue. And rightfully so, because revenue is the outcome of any business. But revenue is a lousy metric to goal the team against because it assesses past performance instead of predicting the future.

If you want to dig a little deeper on the best metrics to choose for SaaS companies, here are a few more resources: