Elena Verna has a great summary of leading metrics for B2B SaaS companies, including some really useful benchmarks. Also a good reminder that revenue is a lagging metric:
Many leaders obsess over revenue. And rightfully so, because revenue is the outcome of any business. But revenue is a lousy metric to goal the team against because it assesses past performance instead of predicting the future.
If you want to dig a little deeper on the best metrics to choose for SaaS companies, here are a few more resources:
- 11 essential product metrics for measuring product-led growth by Appcues.
- The SaaS Marketing Metrics that Matter to Product Managers by ProductPlan.
- How to pick your activation metric by Henrique Cruz.