Some great tips here from Will Larson on how to improve internal communications as a leader. I especially like “Maintain the drip”:
These updates establish a persistent drip of information from you to the wider organization. Some weeks you might have a light update, but rather than folks thinking that you’re not doing much, they’ll be reassured that they are up-to-date on what’s important. Dense updates are good, but it’s the brief updates that reassure the team that you would have updated them if there was something they needed to know.
Read on for the others: test before broadcasting, build the packet, and use every channel.