In The Importance Of A Clear Career Path For Product Managers the Intercom team links to their Product Manager expectations by level (PDF). It’s a really good resource and fascinating look at their approach to product management. Here’s how they define the role at Intercom:
There are many elements and facets to being a PM at Intercom, but ultimately it comes down to: “Identify the most valuable problems to solve, enable your team to ship and iterate high-quality solutions quickly, and validate market impact.” Underpinning this, there are 5 Skill Areas that we explicitly set expectations for and judge performance against. These are
- Insight Driven
- Strategy
- Execution
- Driving Outcomes
- Leadership Behaviors
The document goes into the expectations for each of those skill areas, at each level.