“Marketing-driven development is bad,” and other misconceptions of product management

I like the reframing Sherif Mansour does in his talk Popular Misconceptions of the Product Craft. For example, here is his response to the common misconception that marketing-driven development is always bad:

As product managers we should always educate our teams on the value of great marketing, embrace the art of storytelling that infuses our marketing teams, and think about how we can bring that back to our teams. Whether you follow Amazon’s press release method, mock-up landing pages before starting a new feature, or do a box design exercise where you design the fictional in-store box for your new product, thinking about the Who, What, and Why of your product can help you build a better product for your customer.