Pinterest and the value of focus and moving slowly

Seth Fiegerman’s history of Pinterest and their approach to business and product is a breath of fresh air. In The anti-Facebook: Inside Pinterest’s slow and quiet rise, Fiegerman describes a company whose motto might as well be “move slow and debate things”:

Pinterest resisted throwing money at its problems, debated product tweaks extensively and did not rush to copy features that helped larger competitors achieve viral growth, employees said. Fond of touting itself as an anti-social media platform, Pinterest never introduced live-streaming or standalone messaging apps, nor did it become a primary hub for news. These features attracted press and users for other companies, but were also later abused by bad actors.

That is such a good example of a company that knows how important focus is. Their approach reminds me of Richard Rumelt’s succinct summary in Good Strategy, Bad Strategy:

Good strategy works by focusing energy and resources on one, or a very few, pivotal objectives whose accomplishment will lead to a cascade of favorable outcomes.