The key point here is: imaginary work doesn’t count. Get to running code early. Or a rough interface. Or an outline of the copy. Whatever it is, the way to get uphill is to roll up your sleeves. Show evidence that the approach works and seek out the things that might go wrong. Then when you get over the hill, your team can trust that the work is really going to ship as planned.
— Ryan Singer, Real Work vs. Imaginary Work