How The New York Times does Product Discovery

In The New York Times Product Discovery Activity Guide Al Ming lays out how the product team brought Lean principles into their organization:

As part of our efforts to adopt such a data-driven, experimental approach to product development, we recently kicked off a product discovery “pilot program.” Small, cross-functional teams were paired with coaches and facilitators over a six week period to demonstrate product discovery and Lean methodologies as they apply to real-world customer opportunities at The New York Times.

This is such a great way to introduce Lean activities into a large enterprise. Start with a small project, prove value, then expand.

The team also made an “activity guide” for teams to follow, and it reads like a cheat sheet for developing great products. This is really impressive work. Here’s the guide: