Some interesting perspectives from Dharmesh Shah in Why Your Startup Should Ignore Your Onboarding Experience (For Now):

Great user onboarding makes users say, “WOW, this is awesome,” and recognize that your product is a must have experience. But these WOW moments don’t come easy. And the mechanics by which you onboard users is just a small part of whether or not they fall in love with your product.

The more substantial part of the equation is the value your product delivers to your user: something in their life that must get easier, faster, cheaper, more productive, more fun, etc. because of using your product. Otherwise, why would they switch?

And that’s the difficult part to create. That’s the part that requires customer development and experimentation. It requires you to test your assumptions, to pivot, to try new things.

His recommendation is to do completely manual onboarding at first—contact every new user to find out why they starting using the product, email users who become inactive, etc. It might not scale, but it provides invaluable feedback at the inception of a product. Once you get to about 100 active users, Shah believes you know enough to create a great in-app onboarding experience. Food for thought!