I’m a little hesitant to believe these kinds of stats without seeing the actual research (and you have to pay for this report, which makes it even harder to verify), but Voxburner claims that 62% of 16-24s prefer books as physical products. That’s interesting in itself, but even more interesting is the reasons they cite:

There is less affection towards electronic versions of books. Whereas age is shown in the spine of each book — and commitment by the size of one’s bookshelf — digital files have no distinguishing characteristic. Most books adhere to the same fonts, as defined by the standards of ebook readers, and e-ink displays are void of any images besides the cover due to the lack of colour.

One of the things we sometimes miss in the ebook vs. physical book debate is that some of the inherent benefits of physical books have nothing to do with the act of reading. The experience of reading an ebook might be very similar to reading a physical book, but your Kindle doesn’t give you bragging rights. No one can walk into your house and see what kind of person you are just by looking at your Kindle — but they can learn a great deal by walking past bookshelves filled with the words that represent how you want the world to perceive you.

We often forget that physical products speak to a predisposition that digital products simply cannot counter: our own vanity.