Built to last

Jason Fried, co-founder of 37signals, in an interview with The Great Discontent:

People should consider the value of a long-term investment in something. Can you make your idea your life’s work instead of your life’s work being 30 ideas?

I’m more of a fan of constant, steady growth because it feels more sustainable over a long period of time. Creating things that are lasting is what great cultures do. […] What are we creating today that’s going to last for 20, 50, or 100 years? I like to think about that and I’d love to have more people think that way rather than thinking about what they can do for two years until they get bought out.

This is such a good point. We just don’t think about building things that last any more, because that takes time, and we’re not exactly known for our patience. Tangentially related, the recent Radiolab episode called “Speed” is absolutely brilliant — you have to listen to it.

Also see: The elusive goal of lasting beauty in web design.