Andy Budd’s most recent contribution to The Pastry Box Project got quite a bit of traction yesterday. This part, in particular, seems to have struck a chord in our corner of the Internet:

Good design takes time—more time than most of us are allowed. […] Sadly we see too many potentially amazing designers stuck by the glass ceiling of time. So they settle on the first solution that looks viable and are never allowed to sweat the details. They are forced to rely on 1% of inspiration without the benefit of perspiration.

So this is the dirty little secret in our industry. The best designers and developers rarely have more talent. They simply have more time.

This rings true, but I’d like to expand on that and say that it’s not just a problem in our industry. Things have become very, very fast all around us, and our impatience has reached remarkable levels. We pirate movies because we can’t wait 1 minute for the anti-piracy warnings on DVDs to play through (oh, the irony). We microwave pop tarts for 3 seconds because we can’t wait for them to finish toasting. Brian Regan has a pretty funny standup bit about this (the microwave thing starts at 2:35):

Frank Partnoy sums up the consequences of our addiction to speed very well in Wait: The Art and Science of Delay:

The essence of my case is this: given the fast pace of modern life, most of us tend to react too quickly. We don’t, or can’t, take enough time to think about the increasingly complex timing challenges we face. Technology surrounds us, speeding us up. We feel its crush every day, both at work and at home.

Yet the best time managers are comfortable pausing for as long as necessary before they act, even in the face of the most pressing decisions. Some seem to slow down time. For good decision-makers, time is more flexible than a metronome or atomic clock. As we will see over and over, in most situations we should take more time than we do.

We should take more time than we do, yes. But we don’t. Because business doesn’t work that way. Technology doesn’t work that way. And, most of all, release schedules don’t work that way.

We all know the saying Fast, good, and cheap — pick two. We live in an environment where everything has to be “fast”, so we’re inevitably left with choosing between “good” or “cheap”. And guess which one we end up having to choose most of the time…