Nat Ives quotes “an executive at a magazine company” in his piece Wired and The New Yorker Pull Back on Flipboard:

“Nobody will deny that Flipboard is a beautiful product, but the question is, is it too beautiful?” the executive said. “What people want out of a magazine is exactly what they’re delivering. So if people feel like they’re getting that already, even if it’s not the same depth of content that would be in a print or monthly publication, then are they less likely to want to find it in the magazine itself?”

Wait, what? The executive acknowledges that Flipboard gives people what they want out of a magazine, so he/she is advocating that they should respond by pulling their content from Flipboard instead of, I don’t know, giving people what they want out of a magazine.

(link via @iamFinch)