Chris Dixon in The default state of a startup is failure — a short, powerful post on human behavior and entrepreneurship:

If you are starting a company and wondering why nothing good seems to happen unless you force it to happen, that’s because the world wants to stay the way it is. Customers, partners, and most of all incumbents don’t want to think hard, try new things, or change in any way. The world is lazy and just wants to keep doing what it’s doing.

He points out that because the world is lazy, no one will care about a new product you launch unless you make them.