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Design isn’t just surface work

Speaking of Frank Chimero, his Q&A on the Readmill Blog is really good:

A dull ache of sadness and disappointment works through me when I see design portrayed as surface work, or when I see a lot of time and money funneled into empty solutions to fake problems. It feels like squandered potential. Fruit rotted on the branch. I believe that design, at its best, can act as life-enhancement. We can make and use this stuff to help all of us live well, and I’d like to see us live up to those expectations across the board, my own work included.