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Authorship and the balance of science and art in design

I really like Adrian Shaughnessy’s view on design authorship and that constant struggle to find the right balance between art and science in design. From A Layperson’s Guide to Graphic Design:

As designers we are inclined to solve the problems of our clients, but we want to do it in our own way and in our own voice.

Of course, this takes us to the essential paradox at the heart of all types of design: the urge for a personal authorial voice is considered to be antithetical to rational objective design. To be truly objective, the designer needs to remove all personal feelings from the equation and zero-in on a rational solution “” or so we are told.

Yet there never was great design of any kind that forced the designer to eradicate his or her own voice, and all great design, the stuff that matters, has a strong personal signature which doesn’t impede functionality. Designers may not be artists, but they still want to “” metaphorically and literally “” sign the work they do.

(link via @justinspratt)