Dolly, Beyoncé, and Differentiated Value

Thanks to April Dunford for this fantastic reminder about positioning (and life!):

My favorite positioning quote is from Dolly Parton, who said, “Find out what you are and do it on purpose.” A great positioning exercise is a structured process that allows a team to get real clarity on exactly “what you are” so marketing and sales can “do it on purpose.”

Come to her article for the Dolly Parton quote, stay for the Beyoncé positioning lesson…