This is about content marketing but Fio’s post What is strategy—explained with a useful puzzle metaphor is very relevant to product people as well:
At its core, that’s what strategy is: taking a problem, discovering what makes it hard, and finding the right way(s) to solve it. The concept is super obvious when applied to a puzzle: you intuitively know that picking random pieces from the pile and expecting them to slot right into place is not a sensible approach…
…and yet, that’s often how content folks expect marketing programmes to work: we bypass the diagnosis and guiding policy phases, jump straight into picking tactics, and expect that all the pieces will automagically fit together in the end.
Another reminder (which I think we need to hear almost every day) not to jump into implementation too quickly. Take time to understand the problem and the opportunity first.