I found the article I Asked Experts for Tips to Navigate LinkedIn’s Cringe Factor surprisingly helpful, not just for its advice but also because it articulates well why LinkedIn can feel so weird sometimes:
LinkedIn users are trapped in a culture of professionalism and all that comes with it. The person you are with your boss or a client is probably not your truest self. This setting makes posting — or even just creating and maintaining a profile — feel extra high-stakes and, in turn, contrived. On LinkedIn, there is no dancing like no one’s watching.
Also:
The goal for most people on LinkedIn is not to be a creator, it’s just to live to fight another day in the working world.
In other interesting LinkedIn news I was going to link to earlier, also see Facebook and X gave up on news. LinkedIn wants to fill the void:
Finding a home for news publishers in 2024 isn’t about finding a perfect fit, but rather finding one that’s close enough. The traffic fire-hose days of the 2010s aren’t coming back. And LinkedIn is not the secret to infinite page views. But it might be fertile ground to build an audience with manageable issues.