This Is the Person Selling Your Product

It took me many years to rid myself of the commonly-held belief that Sales is the “enemy” of Product. Here’s a good reminder that (good) Sales teams are our allies:

Contrary to stereotypes, only part of sales actually involves convincing a customer to buy your product. The person selling your product spends a very large amount of time helping customers successfully navigate their own complex organizations, and purchase a product that they already want (yours).