This is a highly opinionated piece (nothing wrong with that!) and I think there’s some nuance needed, but in general I like these principles from How To Ship Fast. This one is definitely a hot take, but in a dream world where everything is perfect I would agree:

Time spent on prioritization is the canary in the coal mine for not being close enough to your customers. The discrete task of prioritization should take almost no time. Only work on Important things. Sort those Important things into “Do now” and “Do next”. If you are only working on Important things, the order does not matter too much (and don’t spend time debating it). If what’s Important is not obvious you are not close enough to your customers.