Laurent-Pierre Baculard makes some great points in WhatsApp Grew to One Billion Users by Focusing on Product, Not Technology:

Examples such as WhatsApp demonstrate that real-world innovation, in many ways, looks like an assembly line. At one end is a customer pain point or a potential new market. At the other is a product or service that solves the problem or addresses the market in a way nobody has thought of before. In between, people sit down and force themselves to examine the problem from a variety of fresh angles. Sometimes they tap the lab and bring a radical new technology to bear. But much more often they reach for pieces of technology that already exist and assemble them with new (or old) capabilities to produce a solution that turns the pain point into a delighted customer. Think of it as high concept meets whatever is lying around — an unconventional combination.

The problem comes when we reach for technologies that seem “cool” but can’t actually be linked to any real customer problem.

Yes, after a long break I’m giving the blog another shot. Let’s see how it goes…