This NYT report on the massive political news force Facebook has become is quite something. From John Herrman’s article Inside Facebook’s (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine:

But truly Facebook-native political pages have begun to create and refine a new approach to political news: cherry-picking and reconstituting the most effective tactics and tropes from activism, advocacy and journalism into a potent new mixture. This strange new class of media organization slots seamlessly into the news feed and is especially notable in what it asks, or doesn’t ask, of its readers. The point is not to get them to click on more stories or to engage further with a brand. The point is to get them to share the post that’s right in front of them. Everything else is secondary.

This is the crux of the matter:

Such news exists primarily within users’ feeds, its authorship obscured, its provenance unclear, its veracity questionable. It exists so far outside the normal channels of news production and distribution that its claims will go unchallenged.