Katie Notopoulos writes about an extremely annoying marketing trend in Guilt And Shame As A UI Design Element—opt-out messages that make you feel bad about opting out:

The worst shame offender of all, however, is quickly becoming the mailing list opt-out guilt trip. When visiting a website, a pop-up implores you to sign up for their fantastic mailing list. The only way to get rid of this list is to click on the fine print at the bottom. But too often, this doesn’t merely say “Opt out” or “No thanks.”

No. It forces you to click a statement acknowledging you are a terrible, deplorable, disgusting human being.

It is not just enough that you don’t want to subscribe to the mailing list about political news. You must admit that “no, I DON’T care about being well-informed and reading great journalism.”