I don’t want Yelp; I want to know where to eat. I don’t care about Google Calendar; I care about not missing appointments. I don’t buy iPhones; I buy best-in-class pictures of my kids. I’m loyal only to results, and I suspect you are, too.

— From John Pavlus’s Apple and Google Race to See Who Can Kill the App First, a good reminder that users care about outcomes, not features