I just posted another excerpt from Making It Right to Medium. It’s called How to avoid building products that fail, and it’s all about starting the product development process at the right place:

When it comes to building products, the starting point is — always—needs. Not what we assume would be cool, but what users or the business need to be successful. […] One of the biggest mistakes we can make in product development is jumping to execution before an appropriate planning cycle has been completed, so we need to give planning the attention it deserves.