I’m not sure if I should really link to Kids Don’t Care About Cars because there are very few things more annoying than old people pontificating about what “youngsters” like and don’t like. Still, this part did get me thinking:

The basic premise is you’ve got to go. How you get there is irrelevant. Furthermore, the costs of car ownership… the insurance and the gas, never mind the maintenance, none of them appeal to a youngster who believes all costs should be baked in.

I’m not convinced the conclusion that car ownership is a thing of the past is accurate¹, even though this is not the first time the argument has been made — see Zipcar, Uber And The Beginning Of Trouble For The Auto Industry. But as an old guy myself, I do see the product opportunities that are created by this idea that how you get places is irrelevant as long as you can get there.

One of my favorite examples of companies taking advantage of this right now is car2go. It’s a network of smart cars that you can pick up anywhere, drive anywhere, and leave anywhere when you’re done. And it’s all done through a smartphone app (or the web — if you’re old and lame of course). No matter how much I think about this, I can’t get over how magical this idea is. What a great way to fill an unmet user need.