I’m excited to be part of Industry Web Conference in April this year, alongside some people I’ve admired for a long time. I’m going to be talking about a thing that’s fallen out of fashion a little bit over the past year or so: Deliverables. Yep — the business we’re supposed to be getting out of. So I’m a bit nervous about the talk, but I hope people will give it a chance.

The talk is called Getting back into the (right) deliverables business, and here’s a little more about it:

I feel a little bad for the static wireframe. It’s had a bad year. In fact, UX deliverables in general have had a bad couple of years. There’s a growing skepticism about the value of Personas and other traditional UX artefacts, as well as an onslaught of “get out of the deliverables business” refrains from Lean methodologies.

All of this led me to lots of introspection about deliverables, and if it’s actually possible to create deliverables that are useful to help create better products.

In this talk I’ll tell our story. How we stripped down all our deliverables to almost nothing, and then started building it all up again slowly by asking ourselves, “What is absolutely necessary for us to do a great job?” I’ll discuss some of the deliverables we’ve since created (such as Expanded Journey Maps and Content Slice Diagrams), how they’re useful to us, and how you might be able to use them in your design process as well.

We’ve come to realise that not all UX deliverables are bad. Only bad deliverables are bad.

I’m going all in on this — the day before the conference I’m also doing a full-day workshop called Using Customer Journey Maps for Effective Content-First Design. This will be a very practical day on what has become an essential deliverable for us:

More than just a journey with touchpoints, emotions, takeaways, etc., it’s also a representation of the Information Architecture and the content plan, with Personas (needs, goals, scenarios) serving as the starting point for everything — sort of like the glue that ties it all together.

You can think of this as the UX Strategy document. It incorporates Persona-based user needs and business goals with site structure and content planning in a way that really works. It also places content at the centre of the design process, which makes it easier to follow mobile first and responsive design strategies.

In this workshop we’ll discuss the value of this document and then go through a practical exercise to create an Expanded Customer User Map so you can apply it in your roles immediately.

So anyway, I’m really looking forward to it. And here’s the special bit. If you use the discount code rian, you can get conference tickets and/or workshop tickets for £40 off. That’s a pretty substantial discount. You can read more about the conference here, and register here. I hope to see you in Newcastle upon Tyne in April!