Robert McGinley Myers wrote a good post called Misunderstood or Double-edged? about the new Apple holiday ad. He starts off with familiar arguments about faces stuck in phones and blah blah blah — but wait, don’t roll your eyes because of yet another “technology is bad” post. It doesn’t end like you think it will:

That screen is not going away anytime soon, but we don’t have to be passive viewers of it, merely consuming and feeling vaguely guilty about what we consume from it. There’s immense creative power behind the screen. Instead of worrying about it, lamenting it, and disparaging it, we should focus on learning how best to use it — to gather, understand, shape, and share the information around us.

Agreed.